Bankease - uxdesignbyarun

Banking

Effortless banking with intuitive management and transfers

Interaction design

Visual design

Prototyping

Usability testing

Problem Statement

“Users need a seamless, secure, and intuitive way to manage their finances and conduct fund transfers.”

Problem impact

Without addressing these needs, users are likely to switch to competitors, leading to lost market share.

Market Research

Objective

Understand the current digital banking landscape and identify user needs.

Findings

Increased demand for mobile banking due to convenience.
Users prioritise security, ease of use, and quick access to financial data.
Growing competition from fintech apps offering streamlined services.

Primary Research User interview

Methodology

Interviews with 20 participants in the target demographic.
Focus on understanding pain points and desires in banking apps.

Key Insights

Users want a dashboard that provides all essential information at a glance.
Security in fund transfers is paramount, with a preference for biometric verification.

Secondary Research: Demographic Study

Target Audience

Age: 30-45 years
Income Level: ₹10,00,000 – ₹25,00,000 annually
Location: Urban areas, Bangalore

Key Insights

Tech-savvy, value efficiency, and security
Prefer apps that save time and simplify complex tasks

Secondary Research: Competitive Study and Benchmarking

Competitors

Eagle Bank

Strong in security features, lacks user-friendly design.

QuickFin

Simplified transfer process but lacks comprehensive account management.

Benchmarking

BankEase needs to combine the best features: secure transfers, intuitive interface, and quick access to account details.

Tech-savvy, 30-45-year-olds in Bangalore seek efficient & secure banking apps

Experience Analysis

Current Challenges

Users struggle with complex navigation in existing apps.
They find it difficult to access specific transaction details quickly.

Impact

High abandonment rates and frustration, leading to poor user retention.

Mental Model Analysis

Observation

Users expect banking apps to function like a physical bank, with clear sections for account management and fund transfers.

Implication

Design should mirror these expectations for a more intuitive experience.

Persona Development

Name: Ananya Mehta
Age: 35
Occupation:Product Manager
Goals: Quickly manage finances, secure and hassle-free transfers.

Needs

A banking app that is easy to use and navigate.
A banking app that allows her to quickly and easily view her account balances and transactions.
A banking app that allows her to make secure and hassle-free transfers.
A banking app that provides her with alerts and notifications about her finances.

Frustrations

Banking apps that are difficult to use and navigate.
Banking apps that are slow and unresponsive.
Banking apps that do not have a good user interface.
Banking apps that do not provide enough information about her finances.

Goals

To find a banking app that meets her needs and helps her manage her finances more efficiently.
To find a banking app that is secure and reliable.
To find a banking app that is easy to use and navigate.
To find a banking app that provides her with the information she needs to make informed financial decisions.

Additional Information

Ananya is a busy professional who does not have a lot of time to spend on managing her finances.
Ananya is tech-savvy and is comfortable using mobile apps and online banking.
Ananya is looking for a banking app that can help her save money and reach her financial goals.
Ananya is willing to pay for a banking app that meets her needs and provides her with the features she wants.

Usability Study Validation and iteration